Project Name
FORMAT - - Required field. Limit the text to 60 characters. Field will self limit. Capitalize the first letter of each word, except articles and prepositions. Example: Middlesex County Courthouse Slate Roof Replacement
DISPLAY - - This field displays on the Portfolio page as a link to the Project page, and on the Project page as the name of the project.
SEO INTENT - - This text should describe the project, using a keyword phrase, if possible. See example above.
Project Browser Description (a.k.a. Title Tag)
FORMAT - - Required field. Limit the text to 120 characters. Field will self limit. Capitalize the first letter of each word, except articles and prepositions. Example: Slate and Tile Roof Replacement, Fabrication Copper Dormers, Courthouse Building.
DISPLAY - - This field displays at the top of the browser, NOT on the web page. The exact location depends on the browser it is viewed in (Internet Explorer, Chrome, Firefox, etc.). The field also usually appears in the first line of the search results (Google, Bing, etc.), in linked blue colored font.
SEO INTENT - - This text should use and target keyword phrases entered into the search engine by your prospect. This is a longer field than the Project Name, so it is an opportunity to target related phrases, separated by commas. Just as your Project is more specific than the general Portfolio in which it is included, so you can target more specific keywords and Visitor concerns. It is an opportunity to target secondary and specialty keywords.
NOTES - - After the first three or four words, the text is valued progressively less by the search engine, so lead off with your most relevant phrase, followed by those of lesser importance.